If you want to be a successful real estate agent, listings are necessary. It isn't easy getting those precious few properties listed on board—but with some patience and perseverance (and maybe even an extra push from friends), you can get them done! Keep reading below for five tips on how you lock down a listing:
Lock Down A Listing: Build Your Network
Seller leads are crucial for real estate agents, especially when talking about commissions. Therefore, to lock down a listing, there must be a pool of people from which the agent can get contacts.
Tip #1: Connect with your neighbors
The local community plays a vital role in real estate. Hence, the agent's first influence spreads around his neighborhood. Therefore, creating a personal connection with them makes a big difference.
Learn from the real-life story of Yawar Charlie, of the Aaron Kirman Group at Compass. He made use of open house tours to catch buyers and sellers at the same time.
The very simple goal here is to connect with your neighbors and let them know what you can do for them!
Tip #2: Call everyone you know
Having extensive contact will help agents lock down a listing easily. It doesn't matter if the agent knows the person personally or not. Why? Because the real reason here is to get to know people. Ask these questions when you call them:
- Where are they living?
- Do they have plans to move out?
- Random questions about real estate
But a friendly reminder, when you try to ask them, be sure to stay casual and graciously accept any "no's" you might receive.
Moreover, don't feel bad if these people seem withdrawn. It will take patience and time, but it will all be worth it!
Marketing Is Key To Lock Down A Listing
The digital age is an advantage for most real estate agents. Agents can send people marketing materials and track them quickly to see if it takes effect.
Tip #3: Use social media
Online presence is essential nowadays. When an agent is active in social media, it drives word of mouth. That means more and more people get to see your service and talk about it.
Being on social media is a way for agents to showcase their brand, expertise, and past clients' feedback.
So, how do agents make use of social media to lock down a listing? Below are some easy ways:
- Start a forum where people can join and collaborate
- Post helpful content such as infographics and real estate article links
- Make a section/album of your past clients' testimonies
Improve Yourself
Above all, it's yourself that you need to improve to lock down a listing. It all boils down to how you presented yourself as an agent. Improve yourself so that you can give the best customer service.
Tip #4: Invest in yourself
Make a name, brand, and noise for yourself. To be successful in getting seller leads, agents should make a name for themselves. Here are some ways:
- Branding
- Advertisement
- Email marketing
- Business cards
- Flyers
Furthermore, try combining the old and new schools. For example, before the digital age, agents would go door-to-door to send out flyers. But now, with the online platforms out there, agents can send multiple brochures in just one click!
Tip #5: Be proactive
Waiting for sellers to contact you is not how getting a listing works. You may tell that you have already done your part by contacting them and creating social media pages. But getting a listing is not a waiting game. You have to do something first in many cases.
Have a comment, tip, or concern?
Thanks for reading Elite Informer! Here's more where that came from.