It is almost the summer of 2022, and many agents want to rule the local real estate market. So, elevate your game with the best real estate marketing strategies to get ahead of everyone. Competition is at an all-time high this summer. But with the techniques provided below, agents will be ready to conquer their rivals. Here are some real estate marketing ideas below to help level up your business this summer.
Open Houses and Events
Take advantage of the good weather and host some events. Have a themed open house or block party to network. The open house can have any theme you like.
Take the opportunity when everyone arrives to network and set up all listings for success. You can also take this opportunity to gather their candid feedback about the house, especially if neighbors, etc. pop by. The best thing is that this is also a fantastic strategy to generate referrals. Have guests register with their email addresses or phone numbers at the event's start. Then, use their contact information to follow up with them after. Agents may even inspire some of the attendees with what you achieved for the open house. Furthermore, they may even seek your help in advertising their own home in the future.
Summer Ad Sponsorship
There are many ways to get exposure this summer. For example, there are community sports that continue to operate over the summer. Many alternatives range from baseball and soccer to gymnastics and swim teams. So, contact the league directors, and place an ad on the field, arena, or other venues where they play. Agents can also get the name of their business on a jersey or other team item. There are many ways to stand out in the local real estate market. Put your name in front of parents and enthusiastic fans who may turn into future clients.
Another popular summer destination is water parks and beaches. It is possible to rent billboards near the local beach for advertising. Agents can also sponsor businesses this summer like drinks and umbrella rental stands. These are all excellent areas to look for a new buyer or reconnect with old ones. Agents can also contact the park or beach administrators. Inquire about advertising opportunities and discuss your summer marketing plans. They most likely have a long list of options for marketing.
Website Revamping
Website revamping is like a newsletter that agents may send out. It is not necessary for it to be about real estate. But, relating a blog or Facebook post to real estate and linking to a page on a website is much easier. Additionally, revamping a real estate website allows agents to find ideas for marketing. Some topics that appeal to clients may include maintenance and landscaping ideas. Moreover, advice for cleaning garages and upkeeping pools on a budget can also be good ideas.
Viewers will return more often if agents extend more effort in their businesses. So, this summer, create a landing page to convert some of your website visitors into leads. There are several possibilities for a summer-themed landing page. For example, highlight properties with pools or DIY summer projects. Potential leads will give their email addresses to view these if interests them. Moreover, these efforts may add new clients interested in buying or selling a home to your database.
Summer Newsletter
Sending these newsletters can be via email or through social media accounts. Summer is an excellent time to show that you are a knowledgeable local resource. Being well-connected and well-known in a neighborhood will result in many referrals. These are ways to establish yourself as a knowledgeable local resource. It does not have to be about real estate. Even if agents send out a newsletter often, it should never be only about real estate. Marketing-forward newsletters will immediately turn off a large number of viewers. Instead, write to inform readers where the fun activities are this summer.
Now is the moment for agents who have not already started sending out a weekly or monthly newsletter. Create a newsletter to discuss local subjects and upcoming summer events. Make it local or, if possible, center it around a neighborhood. Agents can incorporate services like a home valuation calculator and monthly market updates. It is a fantastic approach to nurture everyone in your database and gain future business.
Final Thoughts
Most real estate marketing strategies remain the same throughout the year. So, seasonal variations can help your content stand out and increase lead conversions. The start of summer is also an excellent opportunity to review your marketing plan. Each season has several essential criteria to consider to create successful, timely campaigns. Spring and summer are the most social and sellable months so consider marketing. Agents will be able to keep prospective clients' attention all year long by keeping these in mind. Then, follow the thorough tips provided above to level up your business this summer.
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