Repeat clients are a true mark of a real estate agent's success. But how do you keep clients coming back? There are some tried and true methods to have clients use you for their real estate needs time and time again.
Earning Repeat Clients Takes Work
Clients that keep coming back to the same agent need to have reason to do so. If not, it's too easy to just use another real estate agent. Earning repeat business takes work, unsurprisingly.
One way to ensure this happens is to stay in touch. But, the trick is not to be annoying. A great way to do this is via a monthly newsletter, occasional postcards, and holiday cards. Staying top of mind with clients is the best way to ensure repeat business. These small gestures ensure that clients feel like you remember them as well and are making an effort to stay engaged. After all, the business of real estate can be a personal one for many and they will hopefully remember your role in their life fondly.
Social Media, Of Course
This will come as a surprise to no one but still needs to be said. Social media is a great way to ensure that clients use you again for your services. Social media is the most under-utilized tool that a real estate agent has. Former clients scroll through instagram all day, and maybe they're thinking about their next home. While scrolling they see a story posted from their previous agent about another happy sale. Next thing you know, they've sent a DM or even called you and you have a meeting next week. This is how agents can quickly earn repeat business.
Share What You Know
Sending physical mail, online newsletters, and using social media to its max potential are great steps. However, agents can go further. This is where their website comes in handy. Sharing regular content that is a resource for buyers and sellers is key. Former leads may reach out with market questions or your thoughts on their situation and when you can answer them in a way that's informative and helpful - they'll want to use you again.
Staying top of mind, sharing valuable content, and being relevant on social media are sure to earn agents repeat business.
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