We talk a lot about converting leads here on Elite Informer, and for good reason. Lead conversion is one of the single most effective aspects of building a business. A tried and trued method of lead conversion are lead magnets. Quick refresher: Lead magnets are resources you offer, typically on your website, in exchange for information - typically an email address.
How and Why Lead Magnets Work
First things first; let's understand what not to do. While it's great that agents might get several emails from a lead magnet - they still need to treat each lead with finesse and care. This means that following through on what was promised. If a potential client downloaded a free guide you offered for first-time buyers in exchange for their email address, then be sure to reach out with more information and support related to their demographic.
Some potential clients aren't quite ready to buy or sell, but this is the opportunity for agents to get their foot in the door for when the timing is right. A great way to build trust is to do so by providing information and guidance without any pressure.
Examples of Lead Magnets
Coming up with ideas can be difficult so we've laid some out for you. Lead magnets are only effective if clients want what you are offering. So be sure to stay relevant and on the pulse, changing resources if needed.
Here are some examples of lead magnets:
- Check Lists: (Ex: how to get pre-qualified, etc.)
- Quizzes (Ex: are you ready to sell? etc.)
- Guides (Ex: first time buyers, putting in offers, etc.)
- Tips and Tricks (Ex: staging, narrowing down the home search, etc.)
- Evaluations (Ex: How much equity do I have? How much would my home sell for? etc.)
- Video Blogs/Webinars
While it's great to see examples and use methods that work - don't forget to create your own lead magnets as you get new ideas. The worst case? You tried something new and it didn't work. The best case? More conversion of leads for your business.
Magnetizing Leads
Once agents have set up their lead magnets - the rest of the work begins. Agents need not forget to reach out, strategically, and continue to nurture those relationships in order to build their sphere.
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