Building a business requires branding in order to be recognizable. It's crucial as an agent to utilize all aspects of branding. At the end of the day, branding is what will set you apart from other agents when it comes to google searches, etc. (that and reviews). Focusing on branding today, it's so important for agents to solidify their own personal branding and ensure that it's multifaceted.
What Should I Be Using for Branding?
The answer to the question above really is: everything. Agents need to ensure they are showcasing their brand across the following at a bare minimum:
- Website Landing Page
- Website Testimonials Page
- Business Cards
Agents may want to consider using:
- Youtube Videos
- Instagram Videos
- Website Blogs
- Merchandise (mugs, hats, etc.)
Why all of these platforms? Because agents looking to build their business need to be able to reach as many potential leads as possible.
How to Streamline and Utilize
Once agents have decided on the mediums of branding they are going to focus on - it's time to hone in on the details. Ensure that all the colors, fonts, and graphics are not only appealing - but fit your business.
A simple approach is almost always best when it comes to aesthetics. Choose colors and fonts that fit your location and your "style". Once your logo, etc. is defined - it's time to make sure that it's splashed everywhere possible. This is where baseball hats as closing gifts, or coffee mugs and wine glasses can come in handy. Your brand should also be showcased at the bottom of everything you post to social media and YouTube.
Getting out there and having a consistent, recognizable visual is the key to marketing success. Start locking down your brand today.
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