Appearing at the top of search engine results pages can be a game-changer for your business. After all, if potential customers can't find you online, there's a lesser chance that they'll choose you as their realtor. Fortunately, there are several strategies and techniques that every realtor can use to climb up the rankings. In this article, we'll explore key steps you should take to improve your chances of success on Google, so keep reading.
Optimize your site for the search engine giant
An essential part of SEO strategy is helping the search engines understand your website and recognize its relevance to relevant keywords on the web. To create such an effect, integrate specific and targeted keywords into each page of your website. At the same time, ensure that these keywords are used in titles, descriptions, image captions, and more. Additionally, optimizing images found on your site helps get it seen by more potential customers since these can boost rankings.
Start focusing on off-site factors like backlinks and citations
Linking your website to sites that are known in the real estate industry will likely be the key to having Google provide your site with the same recognition – such as higher ranking results. Start by understanding where authoritative sites in the real estate space are linking out from. Make sure you're plugging into networks so that your own site is linked from theirs as well.
Get some online reviews or a few mentions in local newspapers or magazines
Stellar reviews on your Google My Business page will act as a recommendation. It will send positive cues to search engines about you and your services. Additionally, take the initiative to gain press coverage by writing everything from blog pieces showing your expertise in real estate to seeking mentions in local newspapers and magazines. This kind of promotional material can have huge impacts when it comes to Google rankings!
Don't forget about content marketing
Publishing blog posts and other quality content on a regular basis can help you get seen by potential customers who are looking for real estate solutions online. Make sure your content is always well-written and relevant to the audience you're trying to target.
Final Thoughts
There's no doubt that Google is the king of search engines. As a realtor, you need to ensure your website is optimized for Google. While many factors go into this process, some key steps include focusing on off-site factors such as backlinks and citations and getting online reviews or mentions in local newspapers or magazines. And finally, don't forget about content marketing! By following these key steps, you should see your website climbing up the rankings on Google over time. If you need help with any of this, be sure to check out Agent Elite. They offer a complete suite of SEO services and can help you reach the top of Google rankings in no time.
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