Nowadays, getting real estate listings is a struggle that new agents face. Even the most successful real estate agents started in the same way. In a study, an estimate of at least 16% of real estate agents could only sell one house for a year. Even worse, 18.6% of participants in the same study logged in zero transactions for that same year. It can be intimidating for new and aspiring real estate agents. After all, listings are the core of your real estate business. So, the moment you encounter your first prospect, you should know what to do to sign your first listing!
A real estate listing is a contract between a principal and an agent on marketing a property. There are different ways of acquiring listing agreements depending on the market. Real estate agents use networking, social media, and other strategies for potential listings. Exploring the real estate industry for a listing does not have to be terrifying. Acquiring a listing is easier with the appropriate knowledge and preparation. So now, where do we start with scoring our first real estate listing?
Winning a Real Estate Listing Is All About Your Niche
Developing a solid network is a good start in getting real estate listings. But before anything else, you need to define your niche. Establishing a niche means deciding on properties and communities you want to pursue. You can begin consulting with those you already know. Let your contacts know about your pursuits and see if it interests your audience. If they are not, then they may know someone who might be.
Social media is another effective way to cultivate your network. You can write about your real estate brand to gather recognition. This strategy may not always be an immediate solution to getting listings. Still, networking online is another way to let people know about your brand. You should also keep in touch with what is going on in your community. Building a personal relationship does not only happen behind a digital screen. If you already have a personalized approach to building a network, you may proceed to the next steps.
Ensure the Real Estate Listing Meeting Goes Your Way
Congratulations! You followed the previous tips and landed a meeting with a prospect listing. The next step is making sure that everything goes well. With enough preparation, everything might go your way. Do not only talk business with your client. Try to get acquainted with them. Find common ground with your clients, then cultivate that. Try to input about interests both you and your client might share. That way, you seem more approachable, which is a big part of winning a listing.
After learning about their lifestyle, inquire about what they want. Touch on all the expectations on selling their home. This way, you can understand how they wish to conduct the listing process. Also, so you can better prepare to address their concerns on your pitch. Make sure to do your best so your client knows what you can bring to the table. You do not want to miss out on a listing because you did not prepare.
Make Your Pitch Memorable
Prepare a deck or a handout when pitching to your client. This preparation will give them the impression of your extra effort. A deck will also guide and give structure throughout your presentation. In your presentation, walk through what you already talked about in your consultation. With prior market research, consult your client on their opinion of valuating their home. This way, both you and your client have an estimate and input on how to price their home. Your client will feel included if you involve them in the technicals of selling their home.
The Bottom Line
After sorting the details of the listing process, it would be a win to settle the listing. Remember, make things happen if you want to be a successful real estate agent. Always be a valuable asset to your clients. This way, more listings will follow. After all, signing your first listing is a reference closer to developing more leads and then listings.
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