Real estate video tours provide clients a quick look at properties online. Clients can browse hassle-free and endlessly. With the restraints of the pandemic, property video tours have become more critical. At least 58% of buyers would like to see a video of properties they are looking for online. To top it all off, 73% of already homeowners would prefer settling with realtors who use videos. Here's a simple guide on how you can create a perfect property video tour for your clients.
Prepare ahead of time
The first step of a home video tour should be to list the critical information needed about your property. Make a list of the features and furnishings you want to appear in the video. This way, when people view these videos online, they can see what life is like for those who live there!
Make sure other preparations have been made ahead so that you won't forget anything important:
- Open up doors/windows if possible before recording begins
- Turn lights on where necessary
- Settle arrangements at least one hour prior
Take videos using your phone
You also want to make sure that you have the proper equipment. Expensive gear like tripods and cameras are unnecessary, but they're an investment worth buying if possible. For now, you can use something simple like your phone. Most gadgets these days have high-quality video recording capabilities!
Start in the best part of the property to maintain viewer attention
When taking a video of a property, most agents head outside and start walking around. But if you want your audience to stay engaged throughout, start filming in a place where they can see the best right away. Slowly pan across the property. Do not hurry or move too fast because this will cause your viewers to become bored and stop watching! In this way, individuals can better assess the value of their purchase.
Take time during editing
To make sure your video is smooth and easy to watch, be sure to take time during editing:
- Edit according to the desired output of clips you took with accuracy.
- Choose music that enhances the mood of each scene without dominating or distracting other elements.
- Don't overdo editing because people may get unrealistic expectations.
- Be mindful of every detail when making videos like these, so their vision can come true in an exciting way.
Keep it short
Studies suggest keeping videos under four minutes to maximize audience engagement. Review all the details of the video, such as the title and the content. After rendering the video, upload it to your website and other video-sharing platforms.
The Bottom Line
These are only a few tips you can follow to create a perfect property video tour. Your clients will be impressed with these simple but effective steps, and they'll have no idea how easy it was!
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