It’s time to advance your skills on Facebook and use it successfully for your business to reach new customers and engage your loyal fans.
With the right strategy, you can use Facebook successfully for your business. We’ll show you how you can do it through better content, boosted content, and online customer service.
Quick Facts
- 32% of Facebook Users Engage with Brands regularly
- 5 Billion Comments are left on Facebook Pages Monthly
- Over 60 million businesses have a Facebook page.
(source: SproutSocial)
By keeping your business’s Facebook page full of exciting content and by engaging with your fans and followers, you’ll be able to attract new customers, build relationships with your existing customer base, and stay top-of-mind with customers in your local area.
Make Your Profile Attractive
Updating your profile and cover photos can reinvigorate your Facebook Page. Choose high-quality photos that capture attention and highlight what your business is all about. Keep your profile photo consistent with other platforms like Twitter and Instagram, and use your cover photo to highlight your products or services.
Manage Duplicate Pages
One of the most important things you can do for your online presence is take some time to search for duplicate, user-created pages of your business on Facebook. People can create pages on Facebook even if they’re not official representatives of your business. Doing a seasonal check on your business’s name (including common misspellings) can help you find and consolidate these pages to maximize control of your online presence and keep your audience going to the correct Facebook page.
Respond to Facebook Recommendations
Responding to Facebook recommendations is just as important to responding to reviews on Yelp and Google. When business owners respond to reviews on Facebook, it shows users that they are receptive to feedback and truly care about their customers.
Plus, if users see that a business owner has taken the time to respond to their Facebook recommendations, they might be more likely to check out the rest of their page, their photos, or even find directions to come by for a visit.
Extend your Customer Service
Respond to all of your comments, mentions, and recommendations on Facebook and let them know you’re listening.
- 84% of consumers expect companies to respond within 24 hours after posting on Social Media
- 67% of consumers now utilize networks like Twitter and Facebook for customer service requests
- 33% of consumers prefer to contact brands via social media rather than a phone call
(source: SocialMediaToday, JD Power, and Nielsen)
This means that each and every message, mention, and wall post that comes in for your business on Facebook as the power to influence your customers’ opinions of your business and their likelihood to visit.
(source: GoDaddy)
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