The real estate industry is unique in a lot of ways, but especially because the act of buying and selling a home is a personal one. Agents and clients that form connections are more likely to work together in the future. Therefore, agents must have traits that will set them apart. It's important to remember that homebuyers aren't simply looking for someone who can tour and show them prospective properties and connection really is key. Quality is the basis of all buyers for their real estate journey – quality houses and qualified agents! It's a common responsibility for realtors to know what buyers are looking for in an agent, so here are 11 proven traits that buyers look for in an agent:
Essentials
Smart decision-making skills/Problem solving skills
Buyers are often confused, uncertain, or unfamiliar with houses, locations, and price listings. However, what buyers are looking for in an agent is someone who will HELP them decide rather than someone who will DECIDE FOR THEM. Buyers tap agents who can be analytical in all aspects because different issues may arise during a house-hunting or purchase. As a result, buyers typically want to be with an agent who can guide them with their transaction journey. Know how to solve usual and complicated problems! Buyers look for an agent who can deliberately negotiate and portray a firm conviction when closing a deal.
Technology efficiency.
Buyers are looking for an agent who can expedite the process by being tech-savvy. It's common among buyers to find a realtor through the internet; therefore, they will look for an agent who has an online presence. For example, to reach out to a potential agent, buyers will immediately look over their social media accounts. In addition, they want an agent who has a useable and efficient website.
Local knowledge.
What buyers are looking for in an agent is the understanding and familiarity of agents in their respective areas. That is knowledge on job opportunities, neighborhood conditions, nearby schools, and even quality of living in a particular area. Furthermore, buyers are often searching "realtors near me"; therefore, always make sure to boost local presence tactically. Gain knowledge on local market conditions!
Service-orientedness.
Buyers usually look for an realtor who can share their same interests at heart. For example, a buyer will most likely hire an agent who focuses on what they like and connect with. In other words, buyers want to work with an agent who can bring the right options with total honesty and transparency. Prioritize client's needs, interests, and expectations!
Integrity.
Integrity is a "make or break" concept. By having integrity, agents can secure their careers – buyers will definitely hire them. However, by losing integrity, agents' reputations can be destroyed – buyers will avoid them. Always maintain professional integrity even in difficult times!
Communication
Communication skills.
This may be a typical trait for agents. Still, buyers are also focused on how agents carry the conversation and negotiation. Buyers' eyes keenly observe how agents talk, listen to their tone, and value their responsiveness. Moreover, when agents are good at communicating, they can pay attention even to small details to better identify their client's needs.
Personal skills.
Buyers want a partner. They do not just find an realtor who will do the job they require, but they also need an ally. Buyers are more likely to hire an agent who can establish a personal connection and provide an engaging business relationship. If agents always practice personal communication with clients, it will eventually put them at the forefront.
Market Experts.
Real estate agents are expected to guide their clients. Therefore, they must be adept with the market situation. For example, first-time buyers will only depend on how the agent has explained all the necessary details. Buyers will solely rely on the concerns and relevant data the agent brought. Information and decisions that seem to be vague for buyers shall be interpreted and explained by the agent. However, if agents can't play market experts' role, how can they do their profession appropriately?
Agent Traits: A Combined Effort of Communicative and Informative Skills!
Relatable and real.
Remember these two Rs! Buyers want to work with an agent who can be both their business transaction and personal confidante. Home buying and selling should always be a genuine process both for the client and agent. Although it's good to work with an agent who has all the expertise, it's more beneficial to be with an agent who is relatable and real.
No pressured purchase.
Buying a house is a big decision. Clients look for an agent who guides and helps them without (forcibly) pushing them towards their final decision. Home owners and sellers want to work with an realtor whom they can regularly consult without pressure.
Character.
Last on this list is character. Buyers do not just look for an agent who can provide basic information. Technology can do a lot of the impersonal work, but there's a reason it hasn't replaced agents. Clients now look for the values and character an agent possesses.
Buyer-Agent Partnership and Agent Authenticity.
In conclusion, a good real estate agent's traits may vary to what quality has more importance among the buyers. It's just a matter of time, money, and effort investment. Above all, buyers expect their agents to guide them through a successful transaction from start to finish.
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