We live in an age when everyone has two personas: how they are viewed in person and on social media. The same goes for real estate listings. Most individuals who buy a house discover it over the internet. That's not to say you can’t sell a house without the internet. It is just getting increasingly difficult if you aren’t properly utilizing social media in the age of the pandemic. Here are the ways you can get the most of your real estate listings on each of the top 3 most popular social media platforms for realtors.
Facebook is the most popular website for realtors to promote themselves on social media. On Facebook, prioritize your work by coming off as approachable, understanding what the client is looking for, and staying up to date on your work. Realtors include their contact information, the company they work for and, of course, listings of homes. You’ll also find that they post about things that aren’t even real estate related. This can include Monday motivation posts, the realtor posting about what they are up to in their daily life, and links to their websites to boost activity there. All of these tactics are used to make the realtor more approachable and helps the buyer get to know the agent on a more personal level. Hashtags are a common component of all these postings, which can be utilized to expose the consumer to similar content. Facebook also has a Reviews tab where consumers can read about previous clients that the agent has dealt with in the past in order to help get a better understanding on how the agent operates. A Facebook page can be the first stepping stone into getting clients to know you and check out your other social media pages.
Whereas Facebook is where you want to include all the necessary information for a real estate agent via a social media platform, Instagram is where you will see the promoting side of a sale. Due to Instagram's home page algorithm being based primarily on how often you go to that page, realtors do their best to post constant content to remain active on your feed. As with Facebook, hashtags on Instagram remain plentiful, and these hashtags often use terms related to the neighborhood, community, and city in which the property is located.
The photos should include the most essential and stand-out elements of the property. Whether it's a beautiful view, high ceilings, or a big expansive kitchen, prioritize the most visually striking elements of each property that you post about. As far as description of the property for the Instagram caption, include things such as the number of rooms, square footage, where the property is located, and anything distinctive about the property in the post. Be sure to also include your name and real estate license number to keep it as professional as possible. Instagram is where you can get creative with the presentation of listings as this can help you stand out from the pack.
Facebook and Instagram can be helpful for getting your name out there to the average consumer, while LinkedIn is the most business oriented of the three. LinkedIn is the site where you are able to turn a resume into a social media profile. A client can get all of your educational background, official job title, previous work experience, and your list of connections in the working world. Also included is a Recommendations tab which is just like the Review tab on facebook. LinkedIn can be used to help show what distinguishes you from the rest of the pack as it is more about business compared to Facebook and Instagram. Keeping things professional and appropriate on LinkedIn is the way to go as this is where the more serious clients often look to find the right agent for the job.
Each one of these platforms has its purpose and they are all interconnected together to give a full representation of the agent. The end goal of all these sites is to present yourself as the best possible agent for the job.
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