We are in the midst of a pandemic, it’s no secret. However, throughout history we have gone through many times of uncertainty. One thing we all know, we have always come out stronger in the end and more united!
So, how do you thrive during this time in the real estate world? You go out and find the buyers and sellers that want to play in this market. Many agents are having success by pivoting their strategies and not quarantining their business. They are using this time to stay connected with prospects, clients, friends, and family. Here are a few ways to do so:
- Phone Calls
- Text Messages
- Videos and FaceTime
- Social Media Posts (Facebook, Instagram, LinkedIn to name a few)
- Use Video Meetings, like Zoom.
The important thing to remember is that there is still opportunity out there for everyone! We all know that most leads are still 6-9 months out from their transaction. This is a prime opportunity to make a great first impression so that they choose you. There are people in your community that were searching prior to the crisis and will continue to search during and after it. In fact, there may be a wave of people who weren’t seriously looking to move or buy prior to this situation who have since realized their house might be too small, decide they’re growing their family, or realized the possibility of working remotely and need a home office now.
COVID-19 is changing the way we do business by transforming our buying and selling processes. Technology has opened up new ways for real estate agents to pivot their marketing allowing to increase engagement with clients and potential clients. Video alone will increase conversions drastically. Recent video statistics:
- 73% of homeowners say that they are more likely to list with a real estate agent who uses video.
- Video drives a 157% increase in organic traffic from search engine results pages (SERPs).
- Landing Pages with Video can increase conversions by 80% or more.
- Video posts on social media generate 1,200% more shares than text and images combined.
- Videos on emails receive an increased click-through rate by 96%.
Virtual tours will help you step up your digital real estate game. Pick three houses a day to go view and walk through with your camera phone on a simple tour. With a click of a button upload it to YouTube. Then create a simple real estate blog post about the property, embed the video and a single property website, click publish. Now you can post this on all your social media platforms and drive traffic and interest back to your website.
Keeping your clients engaged and happy in the midst of COVID-19 is essential to continuing to further your business and get results. Virtual Open-Houses are the new craze. Set up a video meeting, via Zoom or another application. Schedule the open house event and invite everyone. During the meeting everyone can watch you tour the entire home from the comfort of their own house. They can ask questions, take a closer look in real-time, and feel like they’re right in the room with you. Record the meeting to post directly on your website, or even better, create a single property website with it.
Once the dust settles the market is going to boom again. It’s time to understand that people who decided to buy or sell may pause, but they’re going to be back in 90-days from now. So you should be all in right now and work harder to come out on top. There are a lot of agents that are going to pause, you want to stay ahead of them, right? Stay focused on keeping your business moving forward, don’t get left in the dust.
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