An agent's learning never stops. While the field is the best place to learn valuable lessons and tricks of the trade - sometimes some old-school book knowledge really comes in handy. Books are tools that every agent should be using.
Here are five books that every agent should read:
Books on Sales and Business
Reverse Selling by Brandon Mulrenin - every agent should read this book because it's a great book on sales, and pertains exclusively to real estate. Cold calls and closing sales are some of the more difficult parts of building a real estate business, but they're necessary when it comes to creating more leads for oneself.
SOLD: Every Real Estate Agent’s Guide to Building a Profitable Business by David M. Greene - SOLD is on nearly every list out there for real estate agents. Agent David Greene gives actionable steps for agents to grow their business and increase their sales. This book is a must read for all agents.
Real Estate Success in Five Minutes a Day by Karen Briscoe - do you want quick, inspirational tips from one of the top agents for Keller Williams? Then Briscoe's book is for you. The premise behind the book is that five minutes a day can take an agent's career to the next level and Briscoe is there to help you do it.
Books for Inspiration (and Knowledge)
The Millionaire Real Estate Agent by Gary Keller - this book is a national bestseller and for good reason. Keller's dive into successful real estate agents is deep. He unpacks the difference between different types of earnings is sure to light a fire under any agent that reads it. If an agent is feeling like real estate may not be for them, or wondering if their business will ever boom - read this book for some inspiration stat.
Dare to Lead by Brene Brown - Brown's books are hailed all over for leaders everywhere. Dr. Brene Brown mostly touches on topics of social and cultural issues. However, Dare to Lead is loaded with inspiration and legitimate tactics to communicate better, work better, and be a better leader - all things agents should work on throughout their careers.
In Closing
Reading, and learning through reading, is a great way for agents to succeed. Agents need to keep it fresh in their business. So, continuing to learn new tricks of the trade and stay inspired is key to more success as an agent.
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