Real estate agents should be asking themselves - what sets them apart in the industry? What's unique about them? The answer behind these questions is how to begin building a brand. Real Estate Agents and companies with defined brands are some of the most successful. So here's a detailed guide that will help agents reach success by building a brand:
The 3 Stages of Building a Brand
#1: Brand Strategy
The first step in building a brand is knowing the brand strategy. Think of it this way: In real estate, house building needs a blueprint. So, builders will understand how to construct the house. Likewise, building a brand needs a blueprint that will serve as a map for real estate companies. Hence, it helps define the promises, purpose, and goals of the company.
In simple terms, brand strategy leads to learning how a company wants others to see its brand. To clarify, here are things that complete the process of brand strategy:
- Target market
- Brand voice
- Brand story
- Brand message
- Competitor research
#2: Brand Identity
If brand strategy helps in knowing the "how," brand identity helps in understanding the way. It determines the way a company will show its character to the market. For example, the creative choices of colors, fonts, and icons for a logo. Not only that, but brand identity also comes in:
- Website design
- Advertising
- Choice of platform
- Content and messaging
#3: Brand Marketing
Building a brand comes with great marketing skills. Hence, it brings brand awareness by making a connection through communication. Keep in mind that effective marketing goes well with:
- SEO and content marketing
- Social media marketing
- Email marketing
Branding can be overwhelming. But, remember, it doesn't have to hard! One just needs to be creative. Worry no more because listed below are some of the secrets to building a brand.
Make it Happen: Building a Brand
Check the service.
Find a niche
Specializing in a type of real estate is helpful in building a brand. As a result, clients will recognize the brand as an authority in a certain niche. Plus, it will be their go-to real estate company/agent once they see the expertise.
Build a unique online presence
It is not just about "online presence." Remember that an online page needs to resonate with the clients' needs.
When a brand has a unique online presence, it becomes memorable. So, the brand continues to grow and gain more clients.
Be more than a logo
Some might think that branding is all about a good and eye-catching logo. Be sure that when building a brand, go beyond the logo.
Keep an eye on the services offered; always check if it's still what the clients need and want. Evolving is important for any brand.
Understand the market.
Who are the ideal clients?
There is nothing more important than knowing which market the brand wants to work with. So, make sure that there is a list of the best qualities an ideal client should have.
For example, a brand decided to work with first-time homebuyers, the qualities should be:
- Has a stable job
- Someone who prefers working with an agent
Join clients on social media platforms.
The real estate industry is already digital. As a result, more and more clients look for real estate brands on social media. Some of the most popular sites are Facebook, Twitter, and Instagram.
Virtual business is more convenient for clients. So, they would appreciate a brand that has social media accounts. Not only that, but it also shows that a brand is up-to-date and tech-savvy.
Do the job.
Always strive for improvement and clear communication through your brand.
The Bottom Line
Building a brand does need to be stressful. But, it should be fun because it is where a real estate business begins to boom.
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