Real estate marketing has morphed into something innovative, direct, personal, and online. Contacting clients via email is now the norm. As a result, more and more realtors want to learn how to make a client email list. In this article, realtors are about to learn the various ways to build a client email list.
The Easy Way to Understand Client Email Lists
A client email list is a term used to describe the process of collecting email addresses and sending emails out to multiple clients at once - sort of like a subscription. Such emails will come from the websites' visitors and users.
What data is collected in an email list?
Aside from the email addresses themselves, names, gender, and locations are often also present in email lists collections.
How to create a client email list?
Realtors can create an email list using website pages, pop-ups, and embedded sign-up forms. In addition, email list building can also be done through social media accounts.
Though less efficient, the collection can also be done offline through events or in-store sign-up sheets.
Effective Ways to Build a Client Email List
#1: Secure a personalized call-to-action (CTA) for each blog or landing page.
A personalized CTA will double the potential of email subscribers. Keep in mind that people who visit a website or blog post are looking for something specific.
Therefore, as a realtor, make sure to align a call to action to the unique needs of website visitors. For instance, a "2021 Home Renovation Trends" blog is receiving tons of traffic. A realtor can use a CTA which states: "Click here to download a free 2021 home renovation guide."
If realtors create a personalized CTA, it will send a sense of belongingness to the visitor. Thus, the email subscription will not come out as a misleading advertisement.
#2: Ensure multiple locations where visitors can sign up are present in emails.
CTAs are essential in building a client email list. However, they do not always guarantee the clients' email subscriptions.
The best way is to have multiple places where website visitors can sign up in emails. Make sure that there are at least two to four places. For instance, try placing CTAs on:
- Homepage
- Sidebar of a blog post
- About Us or bio page
- Contact page
- Site header
- Pop-up
#3: Leverage pop-up or slide-in for each page of the site.
While pop-ups might first sound annoying, they have excellent benefits when used right! Timed pop-ups or onsite retargeting contains related content to the page.
It will track a user's time spent on a page. As a result, a pop-up will appear once a user/visitor tries to leave the page - or even scroll up.
#4: Offer incentives to email subscribers - both old and new.
Realtors must always give customers a reason to sign up for their email lists or websites. Try asking this question: Why should a customer read a promotional email where there are others to read, anyway?
Don't forget to offer incentives that will push customers to share their email addresses. For instance, try including these tactics:
- A coupon for a free drink or appetizer at a local restaurant or coffee shop.
- A discount code for their next purchase in a furniture shop.
- A free real estate e-book or starter kit.
- Access to a free real estate webinar - or other related topics.
- An exclusive newsletter.
#5: Make use of landing pages for building a client email list.
Generally, a landing page is designed to move a website visitor to engage with the content. It is a great way to capture email addresses - which is the goal of landing pages.
But how do landing pages work? They work when someone (customer/visitor) is directed towards a website from an external source. Furthermore, when a customer is directed to a new landing page, the website and business can gain more interest. As a result, more potential clients will sign up for an email subscription.
#6: Try gamification.
What is gamification? It uses interactive elements of game playing to move visitors to sign up for a subscription form.
For example, include quick quizzes, surveys, and wheel of fortune games. The most important reason for this is it helps visitors to engage and stay with the page.
Realtors can take advantage of that active engagement - and build a client email list. Similarly, contests and giveaways are also some kinds of gamification.
Final Thoughts
Email is a part of every client and agent's life. As marketing changes, the way agents build client email lists will change too. So, don't miss this chance to start creating the email list now!
Keep this in mind: An email list subscription will make clients feel that agents value their identity. Plus, it will make clients think that agents want to hear their interests and above all, keep agents top of mind.
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