Here is another infographic you can use for a social media or blog post targeting potential contacts! This time on expectations vs reality in real estate! Feel free to share this image wherever you like, download it right below the image!
Right from the beginning - expectations on pricing can be really tricky. If selling a home; one may add their emotional value to the price-tag and want to list at a price outside of the market range. If buying a home; one may be unrealistic about their budget! These are hard expectations to come to terms with and the reality is that an agent can help competitively price a home and also look for homes within a realistic budget!
Speaking of selling a home - the expectation is that selling a home means a chunk of change in the pocket. While this is nice in theory, selling a home can cost a good amount of money when closing costs, staging, etc. are thrown into the mix.
A really difficult expectation vs reality is the one placed on the agent themselves. Agents need work/life balance as well. Working hours outside of 9-5, doesn't make them at anyone's beck and call. Agents do want to help however, and will do the best they can! Respecting a professionals time is always the right move.
Perhaps the expectation that is hardest to deal with is finances. Especially when it comes to buying, finances can cause a lot of frustration. If one has a large down payment OR great credit score; it may not be enough to get them a home. A lot of times buyers need both great credit and a sizeable down payment - this reality can be harsh.
All in all, it's important to be clear on the realities of real estate!
Here is another infographic you can use for a social media or blog post targeting potential contacts! This focuses on what millennials want! Feel free to share this image wherever you like. It can be downloaded right below the image!
Agents need to be aware of what millennials want because millennials are beginning to take up a lot of the real estate market! Millennials are ages 18-37 currently and over 82% of them are prioritizing buying a house. This group makes up over 35% of the homebuyer market, so, it's important to ensure agents know what they want.
Millennials want green features in their home. No, not the color! Good for the planet, green. Some examples of highly sought after features are solar and energy-efficient appliances. These buyers also need high speed wifi across their home. A lot of young people work from home right now and all of them use their phones at home so strong internet is a must.
Young people also have an affinity for public transportation - especially in urban areas. So, look for homes that are close to train stations, etc.
As far as aesthetics go, open concepts, minimal color, and new appliances and features are highly sought after. White and black are always in high demand.Be sure to use social media to highlight a property's instagram worthy features - this will help draw in buyers!
Some concerns for this particular group are affordability, maintainability of a property, and long wait times to purchase and/or move in.
Agents can solve millennial real estate issues by being well versed in what they want and what their concerns are!