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Knowing the wants and needs of buyers and sellers in your market is a key component to successful real estate sales.
Described below are words that help sell a home, anywhere in the US.
Which Words Perform Best in the West?
Washington’s most stand-out search term is “craftsman home." This feature is thirteen times more common in Washington than anywhere else in the country.
In California, “freeway access” is eleven times more common than in any other states.
In Oregon, “view of Mt. Hood” is two hundred sixty five times more common.
East Coast Features That Attract
Maryland’s widely-used term, “brick front.” Architecture styles vary vastly by state, and playing up local classics helps cast the widest buyer net.
Pennsylvania listings are thirteen times more likely to list “wall-to-wall carpeting. ”
North Carolina homes are one hundred forty one times more likely to mention a “finished heated garage.”
Midwest, South Trends to Consider
Texas homes for sale using the phrase, “game room upstairs,” is seventy six times more common than average.
Florida, the top unique descriptor is “hurricane shelter." Another description is “screened-in pools” which is three hundred seventy times more likely than elsewhere nationwide.
In Illinois, “full-amenity” building descriptions are one hundred six times more frequent than anywhere else in the nation.
Overall
Whether you’re including new home features to speed up resale or simply adding language to highlight existing, popular features in your region, it’s ideal to appeal to the widest audience possible.
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