An effective real estate website is key for a robust online presence. Websites for real estate agents establish trust and knowledge in the industry and draw in clients. Creating a website for real estate agents is essential, and it must be equipped with the right tools.
Planning to create a website for real estate agents? Continue reading below!
#1: Ensure a Responsive Design
Mobile internet usage is increasingly popular. As a result, the market tends to look for a website that is on-the-go and user-friendly and can work from desktop to device, seamlessly.
Besides, an effective website is also measured in its content accessibility – regardless of the device and browser used. So, always consider a responsive design in creating a website.
#2: Call-to-action Elements
A real estate website is not merely measured by the clicks and views it may get. Remember, an effective website makes a connection. Thus, ensuring that website visitors leave their contact information is essential.
Begin collecting their information through maximizing the call-to-action elements:
- Emphasize the benefits of subscribing to the website's update, for instance.
- Offer freebies or access to exclusive listings to show expertise.
- Have strategic layouts that will direct the viewers to a contact form.
By doing this, many opportunities are given to website users to keep open communication with real estate agents.
#3: Ensure a Simple Navigation
To create an effective website for real estate agents, they must know the 3-click rule. It should be effortless. Within the three clicks, users must already gain and find the information they need. Websites must be quick, easy, and convenient – this is practical in keeping the clients stay on a site.
Moreover, user-friendly navigation is excellent for search engine ranking. As a result, more leads will come – more prospective clients will come!
#4: The Use of Compelling Content
Websites need to provide the best experience in real estate. The inclusion of informative content is necessary, such as contact information and FAQs. However, real estate agents should never forget about putting relatable content too.
- Write something that interests the clients—for example, news articles, a how-to tutorial, or a blog post.
- Talk about the real estate industry through a survey, study, or a statistic.
- Seamless open-house tour videos.
- Informative and entertaining video about local business highlights – even the neighborhood.
- Infographics
- Previous clients' testimonials and stories.
On the other hand, real estate agents must not overload their websites with redundant content. Instead, they always need to provide something new. Keep it fresh and inviting.
#5: Learn the Basics of SEO in Websites
When building a website, always remember that the right keywords are essential to increase searchability and ranking. For instance, try using the keywords real estate, realtor, property, and the like.
Long-tail keywords are better in improving a website's search-ability. Long-tail keywords are longer and more specific keywords that help in getting more traffic. As a result, the search engine will detect the website's activity and be able to give statistics.
#6: Discover the IDX Website
Internet Data Exchange has been the real estate industry's standard. It is a general term used to explain the exchange of MLS data between brokers, realtors, and their prospective clients.
IDX works in regularly updating a website's listings to keep the viewers updated. Therefore, real estate agents can just wait for the buyers as they surf the internet for properties.
#7: Familiarize With Marketing Automation
Try to activate chatbots in real estate agents' websites to start a conversation with a visitor. Hence, marketing automation is perfect for linking the real estate agent's website to his social media platforms.
Use Facebook's free tools to build the website's message bot, for instance. That way, an agent can create an effective website and Facebook page as well.
Final thoughts
Creating an effective real estate website may take time. After all, a truly effective website does not happen overnight. However, with the right amount of focus and dedication and a great team of developers - it can be done!
Interested in this guide? Check out a real example of an effective website for real estate agents in AgentElite.com. No realtor can go wrong with Agent Elite!
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