Since its launch in February of 2005, YouTube has driven pop culture and helped promote businesses in different industries, and real estate is no different. Due to the website's user-friendly interface, speedy upload times, and the brand recognition, properly using YouTube to promote your listings can help dramatically. Because Covid-19 shelter-in-place mandates and advisories have hampered open houses, buyers are now more than ever looking for ways to view houses through the internet. Having an up-to-date and professional looking YouTube channel can set you apart from the competition and get you through these times.
First Impressions: Your Presentation
The presentation of your YouTube channel should prioritize a few aspects. First, it should feel modern and up to date. That should include your current company logo, the name of your business, and your current contact information (social media links). Next is its design. The channel should be simple yet sleek, prioritizing ease of navigation over trying to be overly creative. Make sure to organize your videos into playlists based on the neighborhood your listings are located in. This will be tremendously helpful to those looking to buy in a specific area as all the videos will be in one space.Your channel art--or your big overhead photo across your channel--should be one of two possible photos. A wide shot photo background of property in your area with your social media handles is a good start. For a personal approach, a photo of yourself with a job title and company can get your name across to visitors to your channel. The home tab of your channel should include a short introductory video to your company. The video should cover your mission statement, some accomplishments, and some brief interviews with your fellow realtors. The video should be no more than four minutes to keep the viewer engaged and paying attention. The final shot of the video should include company name and slogan along with the logo.
Market and Listing video Content
Now that we have discussed the presentation of the channel, it's time to go over what will make or break the channel: the content of your listings videos.. First and foremost, your videos need to look as professional as possible. You don’t want to have your videos feel second rate as that will leave the viewer unimpressed and quickly move to a different channel. You can use softwares such as iMovie or Final Cut Pro if you are advanced with editing to make these videos look interesting.
You should include videos about the neighborhoods, schools, and businesses that are around the houses you are listing. This can give buyers from different parts of the country a good idea of what the area looks like. You should also include videos on how the markets have changed from the previous month and the same month of the previous year. Average median home prices in specific zip codes should also be included in the video. These videos can be released monthly to keep viewers updated and allow them to go back to previous months to easily compare the growth or decline rates. When creating your listing videos, include the same information we discussed earlier as far the most important information as well include in the video description box in case the viewer would like to read over some of the basic facts again. Every room and the yards of the property should be featured in the video to give the viewer the full experience. At the end of the video, include your name, company, and contact information along with a photo of yourself to keep it professional.
Navigating YouTube can be daunting at first, especially in a field such as real estate. Using these steps not only gives you exposure, but also gives you another viable tool in your real estate utility belt to be used during these times of great confusion.
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