Persuasive advertising tends to be user-oriented. It has the mission of building selective brand preference by communicating a personal benefit for a user that is unique to your specific brand.
Stick to a single message. It’s simply easier to reach for emotion with one clear, concise, and powerful line of text.
Do it for the people. Don’t forget to address your audience. Writing website copy in second person is much more powerful than you think.
Informative Advertising in Real Estate
Informative advertising focuses more on the facts, and less on emotions. It highlights how your product’s features and benefits can help your audience's goal(s).
- They are 30 times more likely to be read than text articles
- They allow for a 12% speed boost in traffic growth
- The word “infographic” is shared 547,000 times each month
In Conclusion
Any form of advertising that you do, you should think about your niche first, everything else comes second.
When it comes to creating ads for real estate businesses, informational advertising is certainty better.
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