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Pay-Per-Click Marketing can easily become very expensive, but it doesn't always have to be. Having a website without getting leads, is essentially having a car without gasoline. Useless.
PPC is an essential part of real estate that can be very cost effective. Below are just a few of the reasons why PPC is absolutely necessary in real estate.
1. Real Estate SEO vs. SEM
While search engine optimization (SEO) should always be the goal in producing real estate website content, keep in mind that only 10 real estate websites can be on the first page of Google's free search results for any given keyword or phrase. The other real estate professionals should consider pay-per-click (PPC) marketing which falls under search engine marketing (SEM).
2. Critical Things to Do Before You Set up Your Google Adwords Account
You should take the preparatory steps to make sure your websites were ready to take advantage of the visitors coming from those clicks you paid for. You should also try to gain a better understanding of Google Adwords ad scoring that can place you higher in the paid results at a lower cost per click (CPC).
3. Lead Generation From Real Estate PPC Marketing
Once you've paid for a click to your site with PPC marketing, you still only have an anonymous visitor, a "suspect." The goal is to get them to give up their contact information through an effective call-to-action. This moves them from "suspect" to "prospect" status, allowing you to take the next step to keep them under your influence until they're ready to act.
4. Real Estate Forms and Drip Email for PPC Lead Generation Success
Once you have a prospect's contact information, it's all about staying "top-of-mind" with them regarding real estate in your market area. If you don't do this, they'll wander around multiple real estate sites and you'll end up seeing their purchase or sale in the stats for a competitor. Learn how to use forms and drip email for real estate PPC follow-up.
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