Facebook has a lot to offer your real estate business, and you can reap all the benefits. But, to generate leads from Facebook, you need to have the right kind of page. You can’t operate your business from your personal page, so you must create a business page.
Maybe you’ve heard that business Facebook pages are often a waste of time for real estate agents. That complaint typically stems from agents who do not know how to use Facebook for anything but keeping up with friends and family. Before we can talk about why you need a business page, we’ll cover what makes Facebook valuable to agents in the first place.