It’s time to advance your skills on Facebook and use it successfully for your business to reach new customers and engage your loyal fans.
With the right strategy, you can use Facebook successfully for your business. We’ll show you how you can do it through better content, boosted content, and online customer service.
Continuing from last week, now it's time to upgrade your Facebook content marketing strategy.
Keep your Content Interesting
(source: SproutSocial)
An active Facebook Page is an interesting Facebook Page. Posting relevant, varied content a few times per week will make you stand out to potential customers and keep loyal customers coming back.
What makes your business unique? Are you hosting an event? Running a special? Help your fans and followers get excited by keeping them in the loop on what’s happening at your business, and bring them in by sharing engaging real-time, user-generated, and promotional, boosted content.
Post about your Service
Your Facebook content has the power to get your followers more familiar with and excited about what your business offers, like your excellent service and unique products. Post the products you have in store
and the services you offer to your community to let new customers know what you’re all about and remind your current fans and followers why they love coming to your business.
Adding the Human Element
Social media users, especially millennials—(ages 18–34), are looking for an authentic feel of your business presented on your social media pages. You can help provide that to your audience by adding a human element into the photos of your post—a face, a bartender shaking up a drink, a trusted mechanic fixing a car, or hands serving that delicious brunch dish only your restaurant offers. All of these elements will help put a face to your brand and your business, and make it easier for your audience to relate to you and your team.
Share real content
Many of your followers are loyal fans who love your business and are already posting about you on their personal social media pages. Their content creates a great content opportunity for you!
You can share their photos and posts to your Facebook page—just make sure you ask permission to reshare, tag that user, and thank them for their post.
The majority of consumers trust other consumers’ opinions more than advertisements, so sharing content from your existing fans on Facebook will help to build brand awareness and trust with new customers
Boost Great Content
Using paid media has become an important lever small businesses can use to increase their exposure and get new customers. In addition to having a compelling organic content strategy, you can take an extra step by using boosted content on Facebook to get your message in front of the right audience.
Boosted posts are a way to reach new people who are likely interested in your business but aren’t currently your fans on Facebook. When you boost a post, you have the potential to reach more people and entice current fans and potential new customers to visit your business
Before you boost a post on Facebook, make sure your Facebook Page and posting strategy are in order. Consider the following questions
- Are you posting regularly on your Facebook Page?
- Is that content getting engagement?
- Are the majority of your followers liking, sharing, and commenting on your posts?
- Are you doing anything to increase your number of followers?
The answer to all of these questions should be, “yes,” before you begin boosting content.
Choose Boosted Posts wisely
Think about high-quality content you’d like to feature. Typically, a good post to put some money behind is for an event, special, discount, or promotion. You’ll need a great photo, video, or graphic to use for this post in order to engage customers -- any image you use for Facebook will need to be less than 20% text. If you need to explain more about the promotion in addition to the image, include that information within the copy of the post.
Before you boost, publish your post on Facebook and give it some time to get some organic reach and engagement. Boosted posts tend to perform better if they have garnered organic engagement first.
Target your ideal audience
The next step is to get it in front of the right audience -- as many of your ideal customers as possible. Boosting a post will ensure that your post reaches potential customers outside of your current network (who don’t currently follow you) and more of the right people in your community to bring them in your door, so think about who exactly you’re trying to reach.
“You can define a new audience based on things like location, interests and more. You can also create a custom audience based on contacts you already have or a lookalike audience based on people who've already shown interest in your business Page.”
(source: Facebook)
Track Results
To review the performance of everything you’re doing on Facebook, go to your Business page on Facebook, and navigate to the Insights tab. Here, you can see the extent of the reach of your posts, any meaningful actions (link clicks, video views) on the part of potential new fans and customers, and money spent. With these insights, you can strategize, rework your content calendar, and try, try again.
Key Takeaways for Upgrading Your Facebook
Clean Up your Profile
Add great photos and update all new information to keep your followers informed. Merge and manage duplicate pages to maintain and control your Facebook presence and bring users to your correct Business Page.
Respond to your customers
This means responding to posts, comments, mentions, and recommendations to extend your customer service online and build relationships with your Facebook community.
Reach new audiences
Engage your followers on Facebook by posting high-quality,
varied, organic, and paid content.
Share photos and videos of your products, customers, and team
In addition to operational posts like updates to your hours, menu, etc., and promotional content, like information about your events, specials, and sales, make sure you’re adding value to your customers feeds by posting informative, entertaining, and compelling content.
Mix in boosted content
Give that extra push and get more eyes on your business’s Facebook Page. (Even 1-2 boosted posts a month can create successful results.)
Track key metrics
Ensure that your strategy is working and that you’re getting in front of new followers and loyal fans to bring more customers in the door.
And that's it! Time to upgrade your Facebook.
(Source: Godaddy)
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