1. Website Design
You need a website that “pops.” The one way to get this is to use a design company that specializes in real estate websites. In this way, you get a sleek, modern design that is unique, that honors user needs for speed and ease of navigation, and that generally gives buyers and sellers a great experience.
Get a modern real estate website with IDX that pops and is unique to you!
2. Content and SEO
Having valuable content on your website and blog will give you a greater chance for buyers and sellers finding your site.
You should create real estate content on your site and your blog that is:
- Keyword-rich content
- On topics that visitors will find engaging, informative, and entertaining
- It must a be related to the local market
Here are some tips to do just that:
Use Keyword Research Tools: There are any number of tools you can use to find real estate keywords. Google Adwords is a great source, along with sites like Moz, Google Correlate, and more. Many are free, and several will allow you to put keywords together to get long-tail phrases that are now more commonly used by searchers.
Find the Most Trending Topics in Real Estate: This is another key part of being found by searchers. The content you produce has to be popular, has to address issues, questions, and problems that buyers and sellers face.
Use Wider, Relevant Content: What is newsworthy in real estate? What are current and forecasted interest rates? How much are homes expected to appreciate in value over the next five and ten years? How can people get their homes paid off before retirement?
Post Content Often: Website SEO is all about frequent new and unique content. By posting regularly you are giving yourself the opportunity to connect with past and future clients.
3. Social Media Marketing
Social media marketing can be highly effective! Here are some tips to ensure that you maximize your potential.
Pick Your Platforms
Facebook and Instagram are good places to start to reach a wide audience. And some agents have even found that using Pinterest, with cool photos of exteriors and interiors of home have been somewhat effective.
Use Twitter to promote your listings
You will have to focus on volume of Tweets if you are to gain a following. This is also a good place to give short snippets of tips on such things as moving or staging a home for sale. You can also use Twitter to connect with local business owners and become more well-known in your community.
Use LinkedIn to connect with other professional
- Interior decorators
- Outside landscapers
Use a social monitoring tool
Use a tool that will alert you when you are mentioned anywhere on social media or when there are comments on any of your posts. You will want to respond quickly, to keep conversations going to develop connections and relationships that are so important to your business.
Making a name for yourself in the online world is the key for growing your business!
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