Most real estate agents have the mentality of "I can do it all myself". While this go-getter mindset helps their success, delegating is a strength all agents should work on too.
Delegating ensures more balance, avoids burn out, and builds up those around the agent as well.
Delegating Professionally
Hiring as assistant or working within a team is the most common practice of delegation. Especially when it comes to an assistant, delegating is made easier because it's their job to pick up the tasks you assign (aka delegate) to them.
When it comes to tasks like:
- Bookkeeping
- Website Management (listings, inquiries, etc.)
- Paperwork/Admin work
- Basic organization
- Following up with leads
Delegation is key in the tasks above. Those tasks take up time, and especially as a real estate agent, time is money. An assistant, virtual or not, can take these tasks off agents hands and let agents be available and present for the aspects of their business that really bring in the revenue and can help their real estate business grow.
Delegating Personally
In a profession like being a real estate agent, the professional and the personal get mixed up an awful lot. Especially without any real boundaries when it comes to work/life balance. A busy real estate agent must be able to also delegate in their personal life, so that they can be present for the important things. We aren't just meaning big events - we mean dinner at home most nights and breakfast table chatter. If an agent isn't delegating both professionally and personally, odds are they're missing out on a lot more than they think.
Whether it's ordering meal kits or ready-prepped meals, ensuring carpool is off your plate, getting your dog walked by the Rover app, or instacarting your groceries - find something you can pawn off, and do it.
Why Delegate?
Easy. You don't want to be halfway productive and halfway present in both your personal and professional lives. The simple truth is that we can't do it all. So, start delegating now because it gets easier with time.
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