How Much Should a Realtor Spend on Marketing? As a real estate agent, the amount you should spend on marketing will depend entirely on your income, and the resources you have at your disposal. Most agents suggest you spend about 10% of your commission income on marketing. But if you’re just getting started, that might not […]
Remember when marketing for a real estate agent conjured visions of shopping cart ads, bus benches, and, if you were really a big wheel, billboards? When a good flier and a really nice business card could get you a long way?
“Reports of my death are greatly exaggerated.” — Mark Twain (and also a SEO, somewhere, most likely.) When you got into real estate, you probably had visions of beautiful homes, beaming clients, and huge commission checks dancing in your head, right? You probably didn’t think that you would end up having to learn quite so […]
Have you ever sent a text that you thought was very innocent, even friendly, and found yourself in the middle of a massive misunderstanding? As our lives and conversations become ever more filtered by the written word, tone and intonation, and most of all intent, become harder and harder to convey. First email, and now […]
If you are trying to build a real estate business, you may have read one of the popular how-to books that purport to tell you how to create your business and be a success. And you may have been surprised (and a little appalled) to see the advice in those pages. Most of the authors […]