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We hope everyone enjoyed or is continuing to enjoy their Thanksgiving! Today, we have a short but sweet article for you today on boosting engagement.
Social media advertising has become one of the go-to marketing tactics for real estate agents. Successful social media advertising requires dedication, planning, and even trial and error.
Research User Interests
You have to think about and research the interests of your intended audience. Think about what keeps people in your targeted audience coming back for more on similar websites or social media profiles. Determining and identifying their interests will give you a direction on the type of content you can post to keep people coming back and to create a community around your business and brand.
Post Frequently
One of the most simple tactics to a good social media campaign is frequency.
Finding the right amount to post on a daily or weekly basis will allow you to keep the content fresh without overdoing it. Having a daily posting schedule will you be able to plan out each message or post gives you time to think ahead and plan for the future well in advance.
Use #RelevantHashtags
Hashtags have become one of the most useful ways to push content out to new users through social media.
Compared to paid advertising through these platforms, a simple hashtag allows you to share information and content to people not directly connected to your profile for free.
The successful use of a hashtag requires a bit of balance. You must make sure the hashtag is appropriate and relatable to your business.
Enhance Your Posts with Visuals
While social media is primarily textual for most platforms, there is a distinct advantage to use visuals like images and videos in addition to text. The trick with successful visuals is to choose something that is related to your business and what it sells. The presentation of the visual is also important.
Choose images that create a narrative around your business.
Make Strategic Choices
Finally, the best tactic to increase your social media engagement and performance is to think strategically.
If your social media campaign and tactics are not generating the numbers you are expecting, you may want to try something new.
Companies that really spend time monitoring campaign performance, thinking about the purpose of the messaging itself, increase their own success.
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