Home selling is an exciting and thrilling stage in real estate. It requires big efforts and creativity. However, the common misconception about home selling is that it only works by highlighting its essential features. As a result, realtors are encouraged to master writing an MLS description for their property. More than half of potential buyers look online for properties. Therefore, it only means that an MLS description matters most, especially in this digital world. But, how can realtors write an MLS description that sells?
No need to worry! This article has got you covered!
Highlight something new about the house
Across real estate platforms, it's so normal to see MLS descriptions that say "3 bedrooms and 2 bathrooms." But hey, those days are gone! While it's vital to list out the specs - don't stop there.
In writing an MLS description, it's important to remember that potential buyers want something new. How do realtors do it? Start with the house's upgrades.
For instance, talk about the new countertops in the kitchen or highlight the modern appliances installed in the bathroom. As a result, potential buyers look forward to something - they want to find out more!
It's time for storytelling
Potential buyers are already tired of short and boring MLS descriptions. It is not just about selling the property. Never forget that the goal is to make buyers imagine their lives inside the house.
So, here's how realtors can tell a story:
Instead of simply telling the house has a garden, include a description that would affect buyers emotionally. For instance, "The house has a relaxing garden, perfect for entertaining guests and outdoor activities." You want to show, not tell the details of the home.
See? It sends excitement and convinces buyers by telling a story.
Use Descriptive Language
Realtors must learn the balance between being descriptive and realistic. Buyers know if the MLS description is trying too hard and is meant to deceive them.
So, use adjectives wisely, be creative, and paint a picture in the buyers' minds. As Mary Jo Santistevan, an agent in Phoenix, AZ said: "We're trying to paint a picture for the buyer about why they want to come in to see this home."
Lastly, always choose words that add value to the house.
Use Brand Names in MLS Description
It's going to be very beneficial if the description will include well-known brand names. For instance, mention the appliance center as well as the interior design center.
By doing this, buyers will be excited and more interested in the house.
Don't forget the location
MLS descriptions will work better if they stress the location of the house. Remember, buyers are not just focused on the house itself. Buyers also want to know the details of the area and community. Here's how realtors can do it:
- Nearby schools
- Attractions
- Restaurants
- Banks
- Grocery stores
- Church
- Malls, etc.
Pictures are essential in MLS Description
Writing a description does not mean loading clients with a bunch of words! Therefore, to make it more effective, continually use pictures that are connected to the description.
Pictures give clarity to details. Hence, it makes the description more attractive and accurate. Moreover, it will help buyers know what they can expect from the house.
Work closely with the home seller
The secret in writing an MLS description is when the realtor and home seller work together. For instance, the realtor can write a description based on his/her experiences. On the other hand, the home seller can help by adding unique qualities of the house that the realtor does not know.
Additional tips for MLS description writing:
- Be concise.
- Always remember the best features of a house
- Identify the USPs - Unique Selling Points.
- Analyze the market/audience.
- Reinforce social proof.
- Ensure SEO friendliness.
- Be mindful of the spelling and grammar.
Final Thoughts
Writing an MLS description can be a tricky process. It is where realtors build their image and promote the house they sell. Therefore, writing an MLS description requires analytical and creative skills. Just remember that the best MLS description is one that motivates a client to buy the property - and not just scroll on by it.
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