SEO can be a very important part of Real Estate. If you do not have a web presence, you're missing out on an entire funnel of online traffic. Here are the five strategies we recommend for any SEO working in the real estate field.
1. Create multiple pieces of content around the same topic with different key terms
You want to create numerous pieces of content on the same topic. The more content you create, the more opportunities you have to target your desired keywords.
An easy way to create quality content is through blog post that are both long-form and in-depth. By doing this, you are giving yourself the opportunity to target those desired keywords. Along with capturing your customers at every stage of the their journey.
2. Create city-specific content
Google operates specialized search engines that focus on local content, and there is a huge opportunity to get traffic from local searchers.
In the case of real estate SEO, that means returning local results and creating content around your city’s:
- Landmarks, attractions, points of pride
- Sports teams
- Restaurants and shopping
- Schools and neighborhoods
3. Provide online tools such as mortgage calculators
This helpful tool is in high demand! Any real estate calculator is the mid-stage content that gives real estate companies the opportunity to engage with consumers earlier in the customer journey.
Widely searched calculators include:
- Investment property calculator
- Mortgage payment calculator
- FHA mortgage calculator
- Best mortgage calculator
- Cost of buying a house calculator
- Home loan calculator
- Real estate calculator
4. Align yourself with respected publishers
Contribute content, retarget, or advertise on publishers that have high visibility in your categories.
Contributing content to reputable publishers within the real estate industry helps some of their brand authority rub off on you. Google views the backlinks you receive as a trust signal that you’re an authority in your niche.
5. Make sure your website is mobile-friendly
Mobile is changing the way brands interact with potential buyers and renters. Considering customer preference and customer behavior, it’s clear that brands need to make sure their sites are optimized for all major devices. Additionally, Google is currently shifting to a mobile-first index, which prioritizes the mobile version of a brand’s website.
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