Finding your niche in real estate, isn't always an easy feat. Every investor or real estate agent has tried to jump into a drastically different niche, because they found a “good deal”, has lost a lot of money or sometimes worse, wasted a lot of time.
The more you specialize in a niche, the more money you can make from it, but also the more you can suffer if that niche falls out of favor or when the economy shifts.
So, here are 40 different niches in real estate for you to get started in if you’re a beginner, or maybe you're just looking to expand your horizon.
What is a niche?
Denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.
Target a particular demographic
- Millennials
- Generation X
- Baby Boomers
- Newlyweds
- Divorcees
- Widows/widowers
- Single under 40 (50, 60, and so on)
- Married
- International clients
- Single parents
- Economic status
- Employment
- Military
Target a particular real estate experience
- Commercial
- Fixer-uppers
- Luxury properties
- Lofts
- Condos/townhomes
- Oceanfront
- Ranch style
- Lake house
- Gated communities
- Farms
- New construction
- Smart homes
- Single-family homes
- Vacation Homes
Target a particular location or area type
- Downtown
- Beach
- Park or outdoor feature
- Lake or river
- School district
- Neighborhood
- Golf course
- Subdivision
- Zip code
- City
- Suburbs
- County
Focusing your energy on a small detailed group of people, allows you to represent your ideal customer(s) the best you can.
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