This week we jump right back into things with 32 topics you can use to effectively market yourself in real estate! Most all of these can easily be done and will help you gain a lot of traction in the real estate world.
1. Host an open house tour!
You want to add more excitement to your house tours by inviting neighbors and everyone in your database. It helps when you provide free food and drinks.
2. Provide opportunities for the neighbors to know their home value
Reach out to the neighbors that are living next to your listing(s). By doing this not only are you creating a relationship, you are creating leads for down the round. Since a relationship was created, they are more likely to reach out to you rather than another real estate agent they don't know.
3. Sell the community around the property
Get to know your area. What establishments are within the vicinity of the property? Do you know the local business owners? How about the neighbors?
4. Put in some decors to add more life to your property
Make your property stand out. You want individuals to remember your listing in a good way, without over decorating.
5. Always have good photographs of the property.
Take pictures like you’re telling a story. Let prospects visualize their life in the property by walking them around visually.
6. Offer lead magnets
Lead magnets work in a value-for-value exchange manner. You offer valuable content and people offer their contact details.
7. Give prospects a virtual tour of your property on your website
Your website is a powerful lead generation tool if equipped properly. Virtue reality tours give prospects a chance to find out more about the property and how it looks.
8. Upload short explained videos on social media
This is perfect for re purposing your other content materials, like blogs. You could also make videos to narrate a story about the community of the property you’re selling!
9. Claim your business on Google
If you want people to find you online easily, create an account on Google My Business and include your agency’s information there.
When you provide as much information as possible, you now have a higher probability to appear in search results when people search for “real estate agents near me” or other related terms.
10. Provide short-but-meaty bios on your About Me section
When people visit your website or social media accounts, they would like to know more about you. Are you the right agent for them? Can you help them make the right property investment?
11. Enable social sharing features on your property pages and blogs
Perhaps readers want to share your pages or blog post with their friends on Facebook. Or share your informative article on LinkedIn. Or Pin your article/property on Pinterest for future reference. You want your audience to easily do this with a click of a button.
12. Mold your elevator pitch
You want to make your pitch to be enticing! Making the pickiest and skeptic buyers to purchase your property or hire you as their agent.
13. Always keep your social media engagement high
Interact with the people that find your posts valuable! Respond to comments, answer inquiries, and comment on other people’s post. Important to keep in mind that when you initiate the conversation, make sure you see it through to the end.
14. Create a newsletter
Keep your leads and previous clients updated with what’s new with your real estate. Whether its new property/ies sold, new properties in your listing, company events, and more.
15. Master drip email marketing
These are sets of emails that are sent when a trigger is activated. For example, a welcome email will be sent right after a new lead subscribes to your list.
Or when they register to a webinar or event you’re holding, emails building up the event would be sent to your specified schedule.
16. Partner with local brands
Furniture items and decors add life to your property, but they could be expensive. In this case, partnering with local brands, like a local furniture shop, is an ideal move. You can offer free promotion of their shop in exchange for lending items to you.
17. Leverage reviews for your brand image
There are several ways you can let people give their feedback about you.
- Enable the review feature on your Facebook page
- Establish your Google My Business account so people can leave reviews for you there
- Conduct surveys after the transaction is done. Send them an online survey and include some sort of reward/ thank you gift.
- Email them personally. Thank them for doing business with you and subtly ask for feedback with your performance as their agent.
18. Try out Instagram Stories
IG stories are perfect for special announcements or just quick updates about your business.
You can use IG’s Highlight feature so you can save important stories and people can revisit them whenever they want.
19. Do Facebook Live Videos
This is a great way to engage with people in an entertaining matter, while solving their problems and leading them closer to the end of your sales funnel.
Another idea is to do a Facebook live tour of your property/ies. To give your viewers additional exclusivity, do a live tour of the property before it goes into listing!
20. Work with influencers to showcase your for-sale space
Find an influencer whose followers matches your target clients, who can then create related content using your property. People trust influencers more than brand, so if they put in a good word about you, you can expect their followers to have a positive image about you.
21. Create Pinterest boards for your listings
You can create a Pinterest board for your properties, include photos that highlight their best areas and features, and provide information about each area. Be sure to include the right landing page for each Pin so that a lead can easily learn more about the property.
22. Use strategic Press Release to build your authority in the real estate industry
PR is not exclusive for the huge names in real estate. You can take strategic PR on your hands for free!
23. Consider going into niche real estate
If the competition for real estate marketing is tight in your area, you may want to niche down your services. You’ll have a better chance at standing out among the competition, and gain leads that really match your client persona.
24. Stay in contact with your past clients
To keep your name intact in your past clients’ memories, keep in touch with them. Share content they might find useful, like renovation tips for their newly-bought property.
25. Offer rewards/gifts to referral sources
If your top referral source is word of mouth, encourage these people to send more people your way by rewarding them.
26. Send a New Homeowner’s Care Package
Let your client know you appreciate their decision to hire you or buy from you by sending a care package during their first weeks at their new property.
27. Research the competition
Analyze their social media profiles. What are they posting? How are they engaging with their audience?
Study their websites. What topics are they covering in their blog posts? How do they present complicated real estate terms to beginners? What kind of lead magnets do they offer?
28. Partner with other agents or businesses related to real estate
Best way to generate more leads? Partner with other non-competing agents and businesses whose target markets are the same or related to yours.
29. Launch webinars for first-time homeowners
Webinars are a great way to:
- Educate your audience.
- Answer questions that hold back viewers from deciding to hire an agent or buy a property.
- Generate new leads.
- Build more trust in fave-to-face interactions
30. Take advantage of what’s trending on the internet – memes, challenges, parodies, and more
Aside from bringing entertainment to your audience, these let people take a slightly deeper glance into what a real estate agent like you does every day.
As long as you can relate it to your real estate business, go ahead!
31. Go extra with your business cards
Think of clever ways that would make leads smile and call you instantly. Make your brand stand out and be unique.
32. Show your charitable side
Putting your money on events/causes you support goes a long way, but also helps collect leads and building your farm area, specifically.
You can donate to a charity and ask for name recognition – whether to include your name on social media or their monthly newsletter.
Thank you for staying active on Elite Informer.
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